Competitive pricing intelligence

Know every price. Protect every margin.

MarginTide watches the four prices that decide your margin: what rivals charge, what suppliers charge you, how competitors package their plans, and what each sale costs to win. Three AI specialists check the evidence and recommend the move. You decide.

Choose what to protect See the demo

Margin protected, last 30 days$12,480

Rival dropped price on 3 products−8.0%

You are cheapest on 14 productsroom to raise

Rival out of stock on 2 best-sellershold price

Recommended move · quality-graded · 6 sources attached

Match the Trailhead 2P Tent at $289. Margin stays at 31%.

Sample data

Four ways margin leaks

What do you want to protect first?

Pick one to start. Same plans and prices for each, and you can add the others later.

You track

Your product catalog
Rival stores and product pages

You get

Price-move recommendations
Alerts on rival changes
Optional write-back to your store

Start with Price Checker See the Price Checker demo/solutions/price-checker

How it works

Two gateways. Three specialists. One defensible call.

Many researchers go out in parallel. Three specialists turn what they find into a recommendation. Two gateways make sure no single data source or AI vendor can let you down.

Sources

Stores, supplier lists, pricing pages, ad accounts.

Parallel researchers

Researchers go out in parallel across a bench of licensed search and data providers. Blocked or slow? The next provider takes over.

Three specialists

Extractor

Reads each page. Structured data first, AI only when a page is ambiguous.

Composer

Builds the recommendation from the evidence. Never cites what it did not see.

Quality Grader

Scores it on a five-point rubric, on a different AI vendor where possible.

Model gateway

GoogleOpenAIAnthropic

automatic failover · every call logged by model

You decide

A graded call with its evidence attached.

Never stuck on one vendor

Data providers and AI models are interchangeable parts. When one fails, the gateway routes around it mid-run, with circuit breakers protecting your spend.

Every call on the record

Each model call is logged with the model that made it, so quality is tracked model by model. We can move to a better one without shipping new code.

It keeps score

Every source and model is measured on every run. MarginTide proposes better routing from that evidence, and our team approves each change. Sharper over time, never drifting.

What every plan includes

Built so you stay in control.

MarginTide does the watching and the homework. The decision stays with you.

Action Center

One queue of recommendations, ranked by impact. Accept, dismiss, or ask for more evidence.

Alerts where you work

Slack and email when something moves that matters, not every time anything moves.

Guardrails and approvals

Set floors, budgets and approvers. Applied changes can be rolled back, with a full audit trail.

Evidence you can open

Every number links to where it came from, with a quality grade beside it.

Reports to share

PDF and CSV for the people who will never log in.

Ready for teams

Roles on every plan; SSO and SCIM on Enterprise. English, French and Spanish.

What it will never do.

Change a price on its own.You approve each move, or you write the rules that do.
Cite a page it did not open.Every figure opens to the source it came from.
Tie you to one AI vendor.Models and data sources are swappable parts, mid-run.
Hide its working.Each report carries its grade and the reasons for it.

Connect anything

Works with your stack, and your AI assistant.

No developer on the team? You never need these. Everything works from the dashboard.

MCP server

Ask your AI assistant and let it act, inside the same permissions and audit trail as your team.

What changed on our top sellers this week?

Two rivals cut the Trailhead tent. MarginTide recommends matching at $289. Accept it?

Accept.

Done. Logged under your name.

Used tool: accept_recommendation

REST API

Pull results into your BI, ERP or storefront with scoped workspace tokens.

GET /api/v1/recommendations?status=new
Authorization: Bearer pck_••••••••••••cQ7a

200 OK
{
  "recommendations": [
    {
      "id": "8f2b1c40-9e77-4b3a-9c2e-2b6a5b9d0e11",
      "product_id": "TRAILHEAD-2P-TENT",
      "action": "lower_price",
      "current_price": 309.00,
      "suggested_price": 289.00,
      "confidence": "high",
      "priority": 1,
      "status": "new"
    }
  ]
}

Token scoped to one workspace

Signed webhooks

Know the moment a run finishes or a change is applied. Every payload is HMAC-signed.

POST https://your-app.example/hooks
X-Agnotiq-Signature: t=1732205400,v1=9f2c8a41…

{
  "type": "recommendation.applied",
  "data": {
    "recommendation_id": "8f2b1c40-9e77-4b3a-9c2e-2b6a5b9d0e11",
    "product_id": "b7d4e5a2-1f88-4c9a-9b0e-3a7c2d5f8e10",
    "from_status": "accepted",
    "to_status": "applied",
    "recommended_price": 289.00,
    "applied_actual_price": 289.00
  }
}

Delivered · 200 OK · signature verified

Connects to the commerce stack you already run

Product demo

See it with your kind of data.

Sample data, real product screens. No account needed.

Sample data

Apple iPad Air (5th Generation) 64GB Wi-Fi

Lower price

7 retailers checked before this recommendation.

Evidence grade · pass

Amazon$630.98

Best Buy$642.70

Walmart$596.46

Your price$749.00

Open the full Price Checker demo

Sample MarginTide dashboard screen — Real app screen · sample data

Sample data

Steel I-Beam, 6m, W150x24

Switch supplier

5 suppliers checked before this recommendation.

Evidence grade · pass

Aug 15$206.85

Jul 15$203.70

Jun 15$200.55

Your price$210.00

Open the full Price Checker demo

Procurement Intelligence · Savings CenterSample data

Items tracked

Sources watched

Open recommendations

Value at risk

$25.20

purchase item	Change	Price
Steel I-Beam, 6m, W150x24	Switch supplier	$210.00 $184.80
Corrugated Shipping Box, 12x12x12in (case of 25)	Renegotiate	$22.40 $21.28
Copper Wire, 12 AWG THHN (500ft spool)	Investigate	$189.00 $189.00

Sample data

Security Scanner

Lower price

3 competitors checked before this recommendation.

Evidence grade · pass

Acme SaaS$355.98

Beta Cloud$345.30

Gamma Works$334.62

Your price$349.00

Open the full Price Checker demo

Services Pricing · Action CenterSample data

Items tracked

Sources watched

Open recommendations

Value at risk

$45.37

offering	Change	Price
CRM Pro	Entitlement review	$49.00 No change
Helpdesk Plus	Lower price	$29.00 $26.10
Analytics Suite	Hold	$199.00 $199.00
Billing Platform	Increase price	$89.00 $96.12

Sample data

Search - Brand

Adjust bid

30 ad accounts checked before this recommendation.

Evidence grade · pass

Aug 28$105.00

Aug 29$106.27

Aug 30$107.53

Your price$100.00

Open the full Price Checker demo

Marketing Spend · Action CenterSample data

Items tracked

Sources watched

Open recommendations

Value at risk

$15.00

campaign	Change	Price
Search - Brand	Adjust bid	$100.00 $85.00
Display - Retargeting	Refresh creative	$50.00 $50.00
Shopping - Bestsellers	Investigate	$80.00 $80.00
Search - Generic	Adjust bid	$60.00 $55.20

Pricing

One ladder. Every vertical.

Three steps. Choose what to protect, choose a plan, pay. Your workspace opens already set up for that choice, and you can add the others later.

What do you want to protect?

Price CheckerFrom BasicProcurement IntelligenceFrom BasicServices PricingFrom BasicMarketing SpendFrom Basic

Pick a plan

Pay, then sign in from your inbox

Price Checker · Pro · $1,163 a year

Work email

Pay on Stripe's secure checkout.
We email you a sign-in link. There is no password to set.
Your workspace opens on Price Checker, ready for your first watchlist.

→ /pricing-signup?vertical=price-checker&plan=pro&interval=year

Talk to us

Tell us your bottleneck.

Every business leaks margin somewhere different. Tell us where yours goes. We read every message and reply personally. If MarginTide fits, we will show you how. If it doesn't, we will say so.

Good ideas get a thank-you. When your feedback shapes the product, we may thank you with a discount on a paid plan. We decide case by case, so think of it as a bonus, not a given.

Roadmap

Coming soon.

Not shipped yet, so not gated by a plan yet.

Next up

Mobile app in the storesTriage alerts and approve moves from your phone.
Price-trend deep diveHistory charts with overlays and anomaly markers.
Multi-currency trackingFollow rivals across currencies with exchange-corrected comparisons.

Further out

Pay-per-check for AI assistantsLet an AI assistant buy a single check through MCP, no subscription.
Self-serve onboardingSets up your catalog and sources from a short conversation.
AI help assistantAnswers drawn only from our own help library.
SOC 2 attestationIndependent audit of the controls we already run.

FAQ

Questions, answered.

The platform

What is MarginTide?

Competitive pricing intelligence for growing businesses. It watches the prices that decide your margin, checks the evidence with AI, and recommends a move you approve.

Which vertical should I start with?

Start where margin hurts most today. Sell products online: Price Checker. Buy a lot from suppliers: Procurement. Sell plans or services: Services Pricing. Spend on ads: Marketing Spend.

Can I add more verticals later?

Yes. On Pro and above, add a workspace for another vertical from Settings → Workspaces at any time.

Do all verticals cost the same?

Yes. One plan ladder covers every vertical.

What do the three specialists do?

The Extractor reads sources, the Composer builds the recommendation, and the Quality Grader checks it, on a different AI vendor wherever possible.

Which AI models does it run on?

Models from Google, OpenAI and Anthropic. They sit behind one gateway with automatic failover. On Pro and above you can also bring your own provider keys.

Can my own tools or AI assistant work in my workspace?

Yes, through the REST API, the MCP server and signed webhooks, under the same permissions and audit trail as your team.

Is my data isolated from other customers?

Yes, at the database level and again in the application.

By vertical

Price Checker: which stores can it write prices back to?

Shopify, WooCommerce, BigCommerce and Salesforce Commerce Cloud, or your own signed webhook. Basic is read-only.

Procurement: what do I need to get started?

A list of what you buy and who you buy it from. CSV import works.

Procurement: will it remind me before contracts renew?

Yes. Set how many days ahead you want the warning.

Services Pricing: does it track what is included in each plan, or only the price?

Both. You are alerted when a competitor moves a feature between tiers.

Marketing Spend: which ad platforms connect today?

Google Ads, Meta, LinkedIn, Microsoft Advertising, Amazon Ads and TikTok Ads.

Marketing Spend: does it change my campaigns?

No. It watches pacing, CPA and ROAS against your guardrails and recommends; you act.

Account and billing

What plans are available, and can I cancel?

Basic, Pro, Max and Enterprise, billed through Stripe. Cancel anytime.

What counts as an AI check?

1 product × 1 competitor × 1 refresh = 1 AI price check (one research unit).

Do I need a password?

No. Sign-in is by emailed link or code.

Find the leak. Make the call.

Choose what to protect Tell us your bottleneck